HISTORY

Laura Udall was a dedicated mother of three. Her daughter Rachel was ten years old when her back began to ache from carrying heavy schoolbooks. By the time she was a teenager, she had been diagnosed with a 30-degree scoliosis. Laura sought a solution to the problem that would help both her daughter and others. She went straight to the source, asking pupils what a school bag should be like. She shared her findings with her engineer husband, Nick, and asked him to design an ‘all-in-one’ bag that could help relieve the strain on their daughter’s back, whilst also incorporating the design ideas put forward by the pupils. Like many other start-ups in Silicon Valley, Nick created the ZÜCA Sport bag – the company’s flagship product – in their garage. Launched in 2004, the product was enthusiastically welcomed by parents everywhere. And now? Since then, the ZÜCA family has expanded and is rolling out across the globe.

ZÜCA’S MISSION

ZÜCA is committed to improving people’s lives by creating bold and functional products that revolutionise the way they carry their belongings.

WHY BUY A ZÜCA BAG

You can find further information on the manufacturer’s website.